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SAP C-C4H22-2411 Exam Syllabus Topics:

Topic	Details
Topic 1	Managing Clean Core: This section evaluates the ability of IT Solution Architects to apply clean core principles to ERP systems. It emphasizes maximizing business process agility, reducing adaptation efforts, and accelerating innovation.
Topic 2	Data Integrations Advanced: Designed for Data Center Network Engineers, this section delves into advanced data integration techniques. It encompasses store data onboarding (CSV), product data integration (URL, Google Tag Manager), sales data onboarding (APIs), customer data onboarding (APIs, CSV), Predict, and the SAP Customer Data Platform connector. The emphasis is on describing and explaining these integration methods.
Topic 3	Data Collection and Contact Management: Aimed at Data Center Network Engineers, this section focuses on contact management, block lists, Smart Insight, Web Extend, relational data, and plug-in onboarding for platforms like SAP Commerce, SAP Customer Data Platform, and Magento. It assesses the ability to describe, explain, and utilize these components effectively.
Topic 4	Account Creation and Settings: This section targets IT Solution Architects, covering the provisioning of environments and configuration of various settings. It includes contact data integration, DNS settings, SSL certificates, email channel setup and compliance, account security settings, and channel setup. The focus is on describing, explaining, and configuring these elements.

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SAP Certified Associate - Implementation Consultant - SAP Emarsys Sample Questions (Q70-Q75):

NEW QUESTION # 70
You want to create a segment of low spenders for a lifecycle program. Where can you see a visual breakdown of buyer status and create the segment?

A. Contacts > Combined Segments
B. Analytics > Revenue Analytics
C. Management > Smart Insight Settings
D. Analytics > Customer Lifecycle

Answer: D

Explanation:
To create a segment of low spenders for a lifecycle program, you need a tool that provides both a visual breakdown of buyer status (e.g., spending behavior) and segmentation capabilities:
* Option C (Analytics > Customer Lifecycle):Correct. The Customer Lifecycle dashboard in SAP Emarsys provides a visual overview of buyer statuses (e.g., first-time, repeat, low spenders) based on purchase data from Smart Insight. It also allows you to create segments directly from this view.
* Option A:Incorrect. Smart Insight Settings is for configuring data feeds, not for visualizing or creating segments.
* Option B:Incorrect. Combined Segments is for building segments but lacks the visual buyer status breakdown.
* Option D:Incorrect. Revenue Analytics shows revenue trends, not detailed buyer status visuals or direct segment creation.The SAP Emarsys Help Portal under "Customer Lifecycle" confirms this functionality.References:SAP Emarsys Help Portal - "Customer Lifecycle" (https://help.emarsys.com/).

NEW QUESTION # 71
You created a new lookalike audience for Facebook in Digital Ads and notice the size of your audience displayed is -1. How is this possible?

A. Facebook does not provide audience size when multiple contact identifiers are used for contact matching.
B. The network is searching for matching profiles and has not yet finished.
C. The network audience was created but the transfer of the contacts failed.
D. The network audience was created but there are not enough contacts.

Answer: B

Explanation:
A -1 audience size in Digital Ads indicates:
* Option D:Correct. The audience is still being processed by Facebook, searching for matching profiles, and the size isn't finalized yet.
* Option A:Incorrect. Insufficient contacts would show a low number, not -1.
* Option B:Incorrect. Multiple identifiers don't inherently prevent size reporting.
* Option C:Incorrect. A failed transfer would show an error, not -1.The SAP Emarsys Help Portal under
"Digital Ads" explains -1 as a processing state.References:SAP Emarsys Help Portal - "Digital Ads" (https://help.emarsys.com/).

NEW QUESTION # 72
Which of the following statements apply when using Google Product Feed (GPF)?

A. United States is selected as the default locale if a language is not supported.
B. Multiple GPFs are supported for clients who target multiple countries.
C. A custom field can be inserted using c_* format.
D. Multiple GPFs are not supported for clients who use multiple languages.

Answer: B

Explanation:
Google Product Feed (GPF) integration in SAP Emarsys enhances product recommendations:
* Option C:Correct. Multiple GPFs are supported for clients targeting multiple countries, allowing tailored feeds per region or market.
* Option A:Incorrect. There's no mention of the U.S. as a default locale; unsupported languages typically fall back to a client-defined default.
* Option B:Incorrect. Multiple GPFs are supported regardless of language use, countering this statement.
* Option D:Incorrect. Custom fields in GPF use a specific syntax, but "c_*" is not the standard format per Emarsys documentation (it's more aligned with Google's custom attributes).The SAP Emarsys Help Portal under "Google Product Feed" confirms support for multiple feeds.References:SAP Emarsys Help Portal - "Google Product Feed" (https://help.emarsys.com/).

NEW QUESTION # 73
You need to update some existing contact records using the SAP Emarsys Customer Engagement API. Which HTTP method should be used when calling the API?

A. PUT
B. POST
C. DELETE
D. GET

Answer: A

Explanation:
For updating contacts via the SAP Emarsys API:
* Option C (PUT):Correct. The PUT method is used to update existing contact records by specifying the contact ID and new data.
* Option A:Incorrect. POST is for creating new resources, not updating existing ones.
* Option B:Incorrect. DELETE removes contacts, not updates them.
* Option D:Incorrect. GET retrieves data, not modifies it.The SAP Emarsys API Documentation under
"Contact Endpoints" specifies PUT for updates.References:SAP Emarsys API Documentation -
"Contact API" (https://dev.emarsys.com/).

NEW QUESTION # 74
Which requirements ensure compliant SMS marketing with SAP Emarsys? Note: There are 3 correct answers to this question.

A. Technical and legal requirements of the destination regions must be adhered to.
B. Country codes must be maintained in the +00 format.
C. Opt-in permission must be obtained for the type of content being sent.
D. A single opt-out process in marketing messages must be included.
E. A short code for opting out of SMS messages to all countries must be defined.

Answer: A,C,D

Explanation:
SMS compliance in SAP Emarsys involves:
* Option B:Correct. A clear opt-out process (e.g., "Reply STOP") must be included in messages.
* Option D:Correct. Regional laws (e.g., GDPR, TCPA) and technical standards must be followed.
* Option E:Correct. Opt-in consent specific to SMS content is mandatory for compliance.
* Option A:Incorrect. Country codes use "+[code]" (e.g., +1), not strictly "+00."
* Option C:Incorrect. Short codes vary by country; a single code isn't required universally.The SAP Emarsys Help Portal under "SMS Compliance" outlines these requirements.References:SAP Emarsys Help Portal - "SMS Channel" (https://help.emarsys.com/).

NEW QUESTION # 75
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